Jesse Allred is a cowboy at Castle Valley Ranch in Emery, Utah. Tough as nails but quiet and gentle in spirit, he is the epitome of the classic cowboy. A bull rider by nature, Allred has ridden more than a 1,000 bulls in rodeos throughout North America. After breaking his femur, he now breaks and trains horses full time. Considered by many to be one of the nation’s elite horsemen, Allred is riding Boogachex, the 2006 world’s champion reigning horse.
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